My Sci- Fi Film Festival concept included the words: puzzle, divergent and hope. The maze serves as a powerful symbol, representing both chaos and order, just like the complex narratives of Sci-Fi films. Inside the labyrinth, there's a person who represents divergent. In this poster you will find cool, blue and gray colors that symbolize the Sci-Fi genre. For this system, I focused on the font composition, combining the texture of the maze with the letters of the festival title “Mindscape”. I also created a logotype in the form of a labyrinth system. The goal was to make it look complicated, just like the tricky and complex stories in the films. The aim is to raise awareness using billboards, bus wraps, and city banners. Research focused on outdoor advertising visibility in California. A billboard was designed with a universal appeal, featuring the Mindscape concept in futuristic blue with a horizontal maze design. Also, I made a bus wrap with a bold festival name to raise awareness among city residents.